ABOUT STYLE FOR YOUR SHAPE
Founded by Victoria, she started the business after feeling frustrated at rarely being able to purchase items on the high street to suit her curvy figure. Victoria wanted to create a safe place where curvy women could shop without being defined by a size. Instead she wanted women to focus on what is important - the fit and feeling confident in their own skin!
We are a fully inclusive brand, stocking sizes size 8-28! We're different because 70% of our stock is targeted towards size 16+ and 30% at size 8-16. So we've taken the norm of the high street and flipped it to cater for our curvy ladies!
A key part of our business is providing a personal shopping service instore. When you shop with us the team are on hand to provide styling advice and they will help choose styles in order for you to find the perfect fit! You can book in for a personal shopper session in advance via our Personal Shopping page and you can also book a private shopping night for you and up to 8 friends on a Wed, Thurs or Fri evening - all info on the personal shopping page.